WHAT IS 10 SECONDS OF WHO?

Familiarity often feels safe—engaging with those who share our background, culture, or beliefs. But this comfort zone can limit our ability to see, understand, and embrace differences. What happens when we step outside it and engage with strangers?

Engaging with diverse communities in cities like Ulaanbaatar, Istanbul, New York, Toronto, and Boston, 10SecondsofWho collects personal narratives that delve into identity, memory, and belonging enabling participants to move beyond the ephemeral nature of social media, creating lasting, site-specific dialogues that act as a catalyst for critical and societal change.